Snap Inc. is a camera company.

Snap is still investing to drive growth. This is impacting its profitability factor. Regardless, its augmented reality strategy remains compelling.

Its improving ad engine capabilities will drive more revenue growth and cash flow. With more goal-based bidding options, advertisers will rotate more ad spend to Snap.

As long as DAU and platform engagement metrics continue to grow, betting against Snap due to potential earnings weakness remains a gamble at best.

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