Snap (SNAP) has made significant headway in developing its MOAT and gaining large competitive advantages over its peers. Although there is still a large amount of competition in Snap's space, the company continues to bring in new and innovative features to engage with users. Back in 2018, Snap dropped to all-time lows as market fears grew that it was losing market share to Instagram (owned by Facebook (NASDAQ:FB)). This was after Snap announced that average active users fell by a dramatic 3 million in Q2 2019 which further fuelled the share price fall. Although Instagram started to offer similar features to Snap as they improved their messaging service and started to offer stories, they never truly stole users off Snap and many teens (like myself) still opted to use both platforms but for different reasons. Throughout, Snap has remained users' predominant messaging app.

Snap has continued to build both user base and revenues since 2018 showing a swift recovery in the number of active users and beating the expectations of numerous bears. I do not see that stopping going forward as I believe that Snap's stickiness as a platform is actually strong over the short term (post lockdown) but also over the longer term where I believe the app will stick with certain demographics as they grow older.

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