Penn Quarter-based Event Farm, developer of an experiential marketing platform, is partnered with LA-based VirBELA to launch a virtual events platform.

VirBELA curates a technology platform for the creation of cloud-based, virtual environments for business, events and education.With Event Farm’s marketing platform, users develop invitations, manage guest registration and curate digital activations designed specifically to promote brands and engage targeted audiences at events.

The pair developed this new customizable virtual environment, coined The Echo, for online event experiences as an alternative to in-person events during the COVID-19 pandemic.

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