Luxury real estate veteran Julie Leonhardt LaTorre has been appointed CEO of VUSE, a tech startup officially launched today with offices in New York City and Los Angeles, offering a first-of-its-kind intuitive video app for the real estate industry globally. As CEO, LaTorre assumes day-to-day leadership of the company and is responsible for the development of its short-term and long-term strategies. She brings more than 15 years of luxury real estate leadership experience and business acumen to VUSE after working as Chief Operations Officer for global luxury real estate brand Sotheby’s International Realty Affiliates LLC, and Senior Vice President of Affiliate Services and Head of Operations, EMERIA region, for Christie’s International Real Estate.

LaTorre, alongside VUSE founder Leanna Creel, plans to launch the company’s first product by fall 2020 – an intuitive video mobile platform and virtual marketing assistant that helps real estate professionals, marketers and homeowners create captivating, pro-quality videos on the go – allowing anyone with a smartphone to keep their content pipeline fully loaded. The VUSE app is currently in beta testing.

“To be at the helm of a tech company that will fulfill a major void in the residential real estate industry via a cutting-edge video app is something that I’m excited to be a part of,” said LaTorre.

LaTorre added, “The idea for VUSE was born out of a real need that we identified after visiting with real estate sales professionals across the globe and listening to and understanding their pain points and challenges in the market. Today’s modern agents and marketers are continually looking for ways to better showcase their properties, and while video is now expected, it can be costly and time intensive to produce. VUSE is the solution by providing a simple, affordable and high-quality video app tailored to real estate professionals’ specific needs.”

Friends since childhood, LaTorre and Creel always dreamed of working together but took different career paths after college. Now after years of fine-tuning their crafts, they are finally joining forces and bringing their skill sets together – LaTorre’s love and expertise in the luxury real estate space and Creel’s passion and experience in filmmaking – to provide a much-needed product for the residential industry with the VUSE app.

“Julie’s strong luxury real estate and business knowledge, combined with our team’s creative filmmaking and tech expertise, is a win-win and will propel VUSE to the next level,” said Creel. “The VUSE app is what modern real estate professionals really need today. It’s a bespoke video tool catered just for them. The tool fuses usability, next generation filmmaking techniques and technology to create game changing social media and snackable video content that really works. We can’t wait to launch the product later this year.”

About VUSE

VUSE, a tech startup with offices in New York City and Los Angeles, provides tools tailored for the real estate industry globally. Led by Julie Leonhardt LaTorre and Leanna Creel, VUSE plans to launch its first product in late 2020, an intuitive video mobile platform and virtual marketing assistant that helps real estate professionals, marketers and homeowners create captivating, pro-quality videos on the go – allowing anyone with a smartphone to keep their content pipeline fully loaded. Designed by people with a passion for merging art and business, VUSE is what modern real estate professionals really need. VUSE fuses usability, next generation filmmaking techniques and technology to create game changing social media and snackable video content that really works … without breaking the bank. For more information, visit vuseapp.com.