During the largest time when all eyes are on the world’s top fashion houses, Paris Fashion Week holds the standard of elite couture and ultimate style. New to Fall Paris 2020 comes Coût de la Liberté -the brand’s founder and creative director,Jeff Lubell along with wife Carrie brought combined experience as a merchant and time spent as the original founder of True Religion Brand Jeans. Coût de la Liberté was created with what the brand says is a ‘Sense of freedom to do whatever they want and to wear whatever they want’ along with a blend of Jeff’s attraction to true artistic expression and craftsmanship, Carrie’s curiosity for fashion and a strong addiction to craftsmanship – all to form one stunning line.
The collection draws on some of the best expression cues found in the 1970s. The duo have extensively sourced fabrics and refined fits that are unparalleled. Using the finest and the most exotic textiles, threads and trims the fashion world will ever see. The brand also features a curated denim collection, in its finest form – which is no surprise.
Coût de la Liberté exclusively previewed their Fall 2020 collection at the Parisian Icon - Hôtel de Crillon, just off the Champs-Élysées. The full line of outer and ready-to-wear, including luxury hand-dyed furs, leathers and cashmeres, premium velvets and corduroys were draped on models and a first look at Jeff’s couture line of styled denim created quite a buzz amongst editors and buyers alike. The line was shown by fashion firm, The Finlay-Notman Agency and the agencies’ founder, Charlotte Finlay-Notman as well as media firm The MJS Groupe, and founder Michael Snell. Jeff, Carrie, Charlotte and Michael share an eager excitement to bring this uber-luxury brand to market together.
About The Finlay-Notman Agency
Finlay-Notman is a boutique agency working in major fashion hubs including LA, New York, London, and Paris. We advise on overall brand strategy, build strong launch plans including direct to consumer and wholesale initiatives, manage sales relationships with global wholesale accounts, create detailed marketing plans and initiatives, and align our brands with key celebrity PR and digital marketing partners to offer A-Z services.
About The MJS Groupe
The MJS Groupe is a full-service firm founded by Michael Snell that works with inspired companies, global influencers, and power-brands specifically catering to high-net-worth and ultra-high-net-worth consumers. Our core strategic engagements are designed to deliver results that seamlessly integrate bespoke, one-of-a-kind tailored experiences from concept strategy, to branding and platform design. We foster the engagement of our campaigns, driving back valuable consumer actions. Whether you’re just starting out or you’re evolving your brand, we help to curate every impression you make.
