A&B Meets Growing Demand for Enhanced Tenant Engagement and Connection Through Premium Hospitality, Community-Driven Common Space Design and Technology
CBRE Global Investors is launching its new “Above & BeyondTM for Business” (A&BTM) tenant experience program at office buildings across the United States. The program is now live in office buildings in markets including Atlanta, Chicago, Dallas, Southern California (Anaheim, Irvine and Pasadena), Portland, Oakland and Washington, D.C., with other markets slated to roll out in the coming months.
The A&B program is an evolution of CBRE Global Investors’ 5-Star WorldwideTM tenant amenity and services program, which was the first of its kind when launched in 2005. The enhanced offering, which will only be available in CBRE Global Investors-owned office buildings, includes premium hospitality services and customized technology to create convenience and drive productivity for tenants. It features inventive and versatile common spaces and programming designed to bring people together to enhance tenant engagement and connections.
“Tenant expectations have evolved significantly over the past 15 years,” said Robert Perry, Head of the CBRE Global Investors’ Strategic Partners U.S. fund series. “A&B anticipates and addresses their evolving needs through next-generation property management, relationship-building and place-making practices that enhance satisfaction and retention.”
The A&B program is tailored for each building, with elements including:
Hospitality Services
Each property with the A&B program has a dedicated on-site concierge solely focused on enhancing the tenant experience. These professionals – who are trained rigorously in hospitality practices – cultivate tenant communities and connections with extensive resources provided by CBRE Global Investors and support from the national network of other A&B concierge professionals.
Adaptable, Community-Driven Common Space
The A&B program also reimagines office building common spaces to promote a sense of community among tenants. High-traffic “pass through” indoor and outdoor areas are transformed into versatile tenant congregation, event and connection spaces. A&B amenity centers are highly flexible to accommodate large and small groups for not only meetings but also activities such as exercise classes, video game competitions and community events, with most offering catering kitchens, access to A/V support and complimentary beverages and snacks. These amenity centers are available to tenants of any A&B property as needed on a reciprocal basis across the national network. And with Wi-Fi-enabled plazas, water features and fire pits as well as outdoor programming, formerly unused exterior areas are becoming a direct extension of the A&B amenity centers.
Technology Services
New technologies will facilitate operations at all the properties where A&B is being implemented. In particular, several of these buildings will be powered by CBRE Host – a mobile application that gives tenants direct access to the building’s amenities and services; updates them on programming, classes and events, including targeted messages; and learns tenant preferences over time to customize their experience with the most relevant information.
“A&B’s many components all work together to provide our tenants with an exceptional workplace experience that is centered around hospitality, convenience and sparking connections,” said Mark Zikakis, CBRE Global Investors Head of Commercial Asset Management-Americas.
More information is available at aboveandbeyondforbusiness.com.
About CBRE Global Investors
CBRE Global Investors is a global real asset investment management firm with $106.2 billion in assets under management* as of September 30, 2019. The firm sponsors investment programs across the risk/return spectrum for investors worldwide.
CBRE Global Investors is an independently operated affiliate of CBRE Group, Inc. (NYSE:CBRE). It harnesses the research, investment sourcing and other resources of the world’s largest commercial real estate services and investment firm (based on 2018 revenue) for the benefit of its investors. CBRE Group, Inc. has more than 90,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 480 offices (excluding affiliates) worldwide. For more information about CBRE Global Investors, please visit www.cbreglobalinvestors.com.
*Assets under management (AUM) refers to the fair market value of real asset-related investments with respect to which CBRE Global Investors provides, on a global basis, oversight, investment management services and other advice and which generally consist of investments in real assets; equity in funds and joint ventures; securities portfolios; operating companies and real asset-related loans. This AUM is intended principally to reflect the extent of CBRE Global Investors’ presence in the global real asset market, and its calculation of AUM may differ from the calculations of other asset managers.
