Monica Chun and Rick Faigin
LOS ANGELES--(BUSINESS WIRE)--Acceleration Community of Companies (ACC) Founder and CEO Michael Nyman continues to expand his corporate and Advisory leadership team with the addition of two key executive hires. Monica Chun has been appointed the company’s Chief Client Officer and President of Acceleration Brand Advisory; Rick Faigin joins as Executive Vice President of Acceleration Brand Advisory.
In her new role, Chun will lead and architect brand strategy, multi-platform go-to-market initiatives, and integrated marketing solutions for all Acceleration Brand Advisory clients as well as help develop agency client relations and create synergies between ACC’s various agencies and their offerings. Faigin will be responsible for the Advisory’s client development, strategic partnerships, and engineering unique and robust marketing and cultural campaigns that push the envelope for clients.
Prior to joining ACC, Chun was a 22-year veteran of entertainment marketing and communications firm PMK*BNC, where she most recently served as agency president. Faigin is also a veteran of PMK*BNC, where he oversaw business development and the agency’s entertainment marketing division.
“I’m proud to be able to partner again with Monica and Rick in this new venture,” said Michael Nyman, ACC’s CEO. “We have a tremendous amount to accomplish, and these two will go a long way to solidifying both our operating group and our Advisory unit. Together they bring an immense wealth of creativity, expertise and best-in-class brand marketing experience. As ACC continues our rapid growth, getting the right team in place is vital to establishing our brand and business.”
“I’ve had an incredible opportunity and experience over the past two decades,” adds Chun. “However, the fortuity to work on something new and build a different kind of marketing and media model with Michael is incredibly compelling, and the timing just felt right.”
“The marketing and media business is changing drastically, and I’m excited to pivot at this time in my career,” said Faigin. “I look forward to advising clients in a more nimble and efficient way that will provide a quicker pace to market.”
A 30-year expert and operator in the marketing and communications industry, ACC CEO Nyman was formerly co-chairman and co-CEO of PMK*BNC, where he helped the firm become a global leader in entertainment public relations and marketing. Nyman launched ACC in Spring 2018 as an alternative solution to the current marketing and media agency resources available in the market today, while balancing the changing consumer market with the client’s needs and wants.
About Monica Chun
Chun is ACC’s new Chief Client Officer and President of Acceleration Brand Advisory. Prior to joining ACC, she was the president of PMK*BNC, where she oversaw brand strategy & communications, influencer marketing, insights & analytics, experiential and digital. She was also lead client strategist for the Samsung Electronics business which included experiential, influencer, channel marketing, and the Samsung 837 experience center. Last year, Chun co-authored “The Art of Branded Entertainment,” the first book written by a Cannes Lions jury on how to create compelling entertainment in an on-demand world.
About Rick Faigin
Faigin is ACC’s new Executive Vice President of Acceleration Brand Advisory. Prior to joining ACC, he was at PMK*BNC, where he oversaw business development and the agency’s entertainment marketing division. At PMK*BNC, Faigin orchestrated several lucrative partnerships and endorsement deals for major clients including T-Mobile, American Express and Samsung, among others. Prior to PMK*BNC, Faigin spent two years as head of marketing & partnerships at Paradigm Talent Agency.
About Acceleration Community of Companies
Composed of acquired marketing, media and communications agencies and complemented by an advisory service, Acceleration Community of Companies (ACC) was created to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions. ACC offers a new and integrative service of best-in-class specialized resources, where strategy, technology and creativity converge. With offices in Los Angeles and New York, ACC has rapidly built out much of its operating group, and now has three Brand Advisory clients, including Pepsi and iWi Life, the algae-based health and nutrition brand. ACC is expected to soon announce additional hires and its first two acquisitions in 2019.
