-- The Experts in Cooling Strengthen Distribution and Customer Experience on the West Coast --
Liebherr Appliances is proud to announce its newest partnership with Purcell Murray, the successful San Francisco-based distributors of kitchen, bath, and outdoor products. With a focus on capturing more of the luxury appliance market on the west coast, Purcell Murray is a natural fit to introduce Liebherr’s products to California’s designers, builders, and residential owners. Through the new partnership, Purcell Murray will be distributing Liebherr's newly expanded Monolith column refrigeration line, under-counter products, full wine preservation portfolio and cigar humidors.
“We are thrilled to build a partnership with Purcell Murray to help us expand and strengthen our reach in an important market,” says Jonathan Barfell, Senior Marketing Manager, North America, Refrigerators & Freezers Division. “We look for partners that share our commitment to excellence. Partners that have a desire to show consumers how innovation and quality in the home brings excitement and luxury to their everyday lives. We know that Purcell Murray’s reputation and experience makes them the perfect fit to represent the values intrinsic to Liebherr.”
Since 1981, the Purcell Murray Company has been distributing premium kitchen and bath products. It was founded by Tim Murray and Larry Purcell when they were granted distribution rights to the Litton microwave line for the greater San Francisco Bay Area. Almost forty years later, and now led by sons Matthew & Kevin Murray, Purcell Murray currently employs over 100 people and handles the marketing, sales and distribution efforts for many top brands throughout California and Northern Nevada.
“We are very happy to have joined forces with Liebherr,” says Kevin Murray, Purcell Murray. “We have a passion for kitchen products that perform beautifully, and that is precisely what Liebherr delivers. They are singularly focused on doing one thing right— delivering the most advanced cooling and preservation technologies to the consumer. Purcell Murray is perfectly positioned to create demand and deliver these incredible products to the market. It’s a perfect match.”
The collaboration brings two storied and family-owned brands together for a deal that expands Liebherr’s reach to the west coast and elevates Purcell Murray’s offerings of everything a customized and innovative home designer could want. Liebherr has more than 60 years of German engineering expertise and a heritage that can be seen in every aspect of its products, offering state-of-the-art appliances to suit any designer home.
To visit the Purcell Murray showroom and experience Liebherr products firsthand, visit the showroom at: 235 Kansas St. San Francisco, CA 94103 or call:1-800-863-7133, Monday – Friday 9am-5pm, or email: showroom@purcellmurray.com. For more information, visit: https://www.purcellmurray.com.
About Liebherr Appliances
Driven by innovation and characterized by sophisticated, elegant design, the family owned and German-based Liebherr Appliances brings the best of European cooling to the Americas. With more than 60 years of expertise in premium refrigeration, Liebherr Appliances combines quality, design, and innovation to offer high-end refrigeration solutions for the modern home or business. Visit home.liebherr.com to learn more about Liebherr's full product line of freestanding, built-in and fully integrated refrigerators and freezers, wine and humidor cigar storage units.
