Loeb & Loeb LLP announced today that Jorge Arciniega joined the firm’s Los Angeles office as a partner in the Advanced Media & Technology department. His practice focuses on complex trademark and copyright matters, including the creation, clearance, registration and enforcement of global intellectual property portfolios, and licensing, co branding, sponsorship and endorsement agreements. Relatedly, Arciniega also counsels on advertising, marketing and promotions matters; internet commerce; right of publicity; and privacy and defamation issues.

“Jorge joins our Intellectual Property Protection group, which is nationally renowned for its business-minded approach and unique command of adjacent practice areas such as advertising, privacy, regulatory issues and data-driven transactions, and his depth and diversity of experience wonderfully complement our team and strengthen our West Coast profile,”said Jim Taylor, chair of Loeb’s Advanced Media & Technology department.

With more than 30 years of experience guiding clients in global trademark portfolio management, Arciniegahas worked with clients across a wide range of industries, including entertainment and media, technology, retail, hospitality, health care, and financial services.

“Jorge is well known in the global trademark community and has worked extensively in Loeb’s core industry verticals,” said Alyse Pelavin, managing partner of Loeb’s Los Angeles office. “We are delighted to welcome such a seasoned practitioner to Loeb.”

“Loeb & Loeb represents leading brands across every major industry in their most sophisticated brand protection matters,” said Arciniega. “I’m thrilled to join this established team as they continue to help their clients protect and exploit their brand assets.”

Arciniega was previously with McDermott Will & Emery LLP for nearly 20 years. He earned his J.D. from Harvard Law School and B.A. from UCLA.

About Loeb & Loeb LLP

Loeb & Loeb is a premier law firm focused on helping organizations and individuals innovate, grow and evolve in a changing world. Our market-leading practice and industry teams deliver practical insight and strategic solutions in complex deals, high-profile disputes, cutting-edge regulatory issues and other matters critical to our clients’ success. The firm has in excess of 400 lawyers across eight offices in the United States and Asia. www.loeb.com.