Aglet, a Los Angeles, CA-based developer of a sneaker and culture focused, spatial commerce experience, completed a seed financing of an additional $4.5m.

The round was led by Sapphire Sport with participation from existing investors Lakestar Ventures and Forecast Ventures, Matt Miesnieks (6D.ai, Niantic Labs), Nate Mitchell (co-founder Oculus, Mountaintop Studios) and Greg Castle (Anorak Ventures).

The company, which has now raised $7m since its founding late 2019, intends to use the funds to continue to expand operations and its business reach.

Co-founded by Ryan David Mullins (adidas, oolipo) and Owen Batt (Loc8), Aglet is a publisher and developer of sneaker-focused, location-based spatial commerce experiences for Gen-Z. Since launch, collaborations with innovative companies like Stadium Goods and Gucci have been announced which connect virtual and physical product. During its November Creator Month, Aglet partnered with Newark-based sneaker academy, Dirty Soles, and also received thousands of original design submissions from its community, many of which sold out instantly in the Aglet Shop.