Tesla's (TSLA) greatest advantage when establishing its brand was its distinct lack of viable competitors. Electric vehicles ("EVs") were hardly being pursued by legacy automakers with lackluster offerings from brands like Nissan (OTCPK:NSANY) and Chevy (GM). For a long time, the inability of others to compete with Tesla when they entered the market was a strong point of my bull thesis. It seemed that every day, analysts would warn of a new "Tesla killer" to come, yet every time, without fail, the new vehicle would flop upon entry. Evidenced by Tesla's 81.66% EV American market share for the first half of 2020, the company continues to operate in a rather similar landscape. However, as I look towards the future of the EV market, it appears that the approach towards EVs is changing and Tesla may no longer be a league of its own. While the prospect of one vehicle to bring about the death of Tesla is still laughable, various offerings from other startups and legacy carmakers alike will begin to challenge Tesla's position as the undisputed EV king. While this article may come as a bit of a surprise to those that have followed my analysis of the company for some time, I believe that this alone should create a greater emphasis on the points to be made. Through this article, I will analyze the impact of viable competitors on Tesla's vehicle sales and what the introduction of such competition will mean for the company's future standing in the EV market.

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