Amid ongoing regulatory pressures, Juul Labs (JUUL) lowered its valuation to about $10B after being valued at around $38B just two years ago when Altria (MO +1.2%) took a 35% stake

Last month, Juul cut more than half its workforce and said it was thinking pulling out of most overseas markets.

"We made some difficult decisions that impacted our short-term outlook, but we believe these choices will enable us to create value in the future," stated Juul CEO K.C. Crosthwaite in a memo to employees today.

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