SANTA MONICA, Calif.--(BUSINESS WIRE)--March Capital announced the launch of the March Gaming Fund today, a $60M fund focused on the nearly $160B gaming industry. This fund will seek to invest in seed and series A entrepreneurs who are developing gaming content, technology, and infrastructure.

“Within the past decade, gaming has joined the ranks of becoming a mainstream conversation,” said Gregory Milken, a Managing Partner at March Capital. “Once viewed as solely for geeks, gaming is now incredibly widespread, and it is an enthusiastic part of our culture. Gaming has become an active, multi-directional activity, and esports, streaming, audience participation, chats/communication, and game viewership will lead to immediate further rewards in gaming investing in the next five years. Game engines are being used to create the latest content, including the most successful TV shows and movies. As such, I’m thrilled to announce our new fund that is 100% focused on the gaming industry.”

Indicative of the rise of interest in gaming is that mobile gaming expenditures are expected to hit $77B this year, according to Newzoo.com, which represents a 13.3% YOY increase. Because of this, the mobile gaming audience alone is expected to hit 2.6B people this year.

“While March Capital has long invested in gaming, we realized that we had a subset of investors and constituents who were very interested in gaming. We decided to dedicate a fund just for gaming investments and use our unique expertise and evaluation capabilities to fully capitalize on this opportunity. As a life-long gamer, I cannot wait to continue to identify, invest in, and advise those like-minded entrepreneurs who are at the forefront of game platform creation and content development,” continued Milken.

Prior March Capital investments include Genvid Technologies and Immortals Gaming Club. Nifty Games and Knock Knock are amongst the investments that have been made by the new entity, March Gaming. March Gaming expects to lead approximately 12-15 investments in gaming and provide capital, connections and guidance to entrepreneurs in this arena.

Gregory Milken’s background and success are well documented in the gaming industry, having personally invested in Small Giant Games acquired by Zynga. A former entrepreneur and operator, Milken is a life-long passionate gamer who will lead the fund and provide counsel and insights to gaming entrepreneurs. He has also joined several of the boards of the companies he has invested in.

Gaming entrepreneurs who would like to learn more about March Gaming can go to marchcp.com/gaming for more information.

ABOUT MARCH GAMING: March Gaming is a new investment fund under the March Capital parent company, investing globally and headquartered in Santa Monica, California. Led by Gregory Milken, a Managing Partner of March Capital, this $60M gaming fund is dedicated to leading seed & series A gaming investments of $500K - $3M+. The fund has set out to have 12-15 portfolio companies and believes in entrepreneurs who are looking for big market opportunities. For more information on March Gaming, please visit marchcp.com/gaming.

ABOUT GREGORY MILKEN:

Gregory Milken

Managing PartnerMarch Capital

Current Investments: Genvid Technologies, Immortals Gaming Club, Nifty Games, Knock Knock, Dorian

Gregory Milken has been a Co-Founder and Managing Partner at March Capital for the past six years where he focuses on investments in the gaming industry. Gregory has led March Capital’s investments in the esports organization Immortals Gaming Club, Genvid Technologies, Nifty Games, and frictionless game developer Knock Knock.

An avid life-long gamer, Gregory has been an active early stage investor with personal investments in Small Giant Games (acquired by Zynga) and Viagogo. He applies his own operator experience to helping entrepreneurs establish and build their gaming companies.

Gregory was the co-founder and COO of AltEgo, a cloud-based technology and gaming company. Prior to his work in technology, he was SVP, Strategy Planning and Operations for Knowledge Universe Education, and worked in new business development at Warner Bros. in Hong Kong and London and at Twentieth Century Fox.

Actively involved in philanthropy, Gregory currently serves on the Board of Overseers for Penn's Graduate School of Education (GSE) as well as on the boards of the Milken Institute and the Milken Family Foundation. Gregory co-founded the Milken Institute Young Leaders’ Circle, active in five international cities, and Milken-Penn GSE Business Plan competition.

Gregory received his M.B.A. and an M.A. in International Policy Studies from Stanford University, as well as a B.A. in Asian Studies and a B.A. in International Relations from the University of Pennsylvania.

Gregory enjoys testing and competing in games (of all varieties) at home with his wife and five children.